Need An Idea – Swipe File

Good Day

Need a new way to promote your business? A headline or starting line for a sales letter or flyer? Idea for a Facebook or LinkedIn post? Where do you go to get inspiration? Friends, neighbors, family?

Maybe, but you would be better off going to your swipe or idea file.  A swipe file can be both in your computer and a physical file where you keep ideas, headlines, other people’s mailing, article, emails and anything else that you like. Then, when you are stumped, you can go to your file. This will help get you thinking and started. You can copy the general construction, but change it up; do not plagiarize it.

You don’t have to reinvent the wheel;it’s already has been done, but you can change it up and customize it.

Until next week,