August 18, 2018

The Other Side of Name Tags

Good Day  Two weeks ago (April 12, 2018) I wrote about my friend and what he thought about name tags at networking events. He does not like name tags because he thinks that people use them to qualify or eliminate people before even interacting with the wearer. I got a call from my friend and … [Read more...]

1st Quarter Results

Good Day Guess what. This week my wife got the same letter from the auto dealer. We are now up to 6 of the same letter. Today starts the last month of the 1st quarter of 2018. Now is the time to plan out how you are going to bring in business for the next quarter. It's also the time to look … [Read more...]

Phone Use

Good Day Before I get to this week's marketing tip, I thought I would let you know I got another letter the other day from my friend. Now I have 5 letters; I wonder how many more I'll get. As a child I spent many years in speech therapy classes (my public school offered them). One of the … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

PMF – Do You Have It?

Good Day Have you ever seen a company launch a new product or service and asked yourself, "why did they do that?" Then you watch as a few weeks or months later they withdraw it from the marketplace? Sometimes, though, a new product or service hits the market, and it's a big hit! What you're … [Read more...]

You that you have at least one.

Good Day   Happy New Year and welcome to 2018! Most people plan out their New Year's resolutions the day before or on New Year's Day, just like they plan out what what they want to do with their business.  Maybe that's why I see ads for weight loss, exercise equipment and January sales! I also … [Read more...]

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