Good Morning,My business coach and friend had a saying AATP (Always Answer The Phone!). He got his start coaching businesses in his niche industry after years building his own business in that industry. He did a lot of work with small one-person business owners, those who did all the work, so when … [Read more...]
Understanding Your Customer
April 7, 2022 by Leave a Comment
Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]
Recession Marketing
March 17, 2022 by Leave a Comment
Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]
Losing Money?
October 21, 2021 by Leave a Comment
Good Morning,Today, Thursday, October 21, 11:00 am - 1:00 pm, I will have a booth at the NE Tarrant Chamber Business & Catering "Biz" Expo at the Birdville Fine Arts/Athletic Complex, 9200 Mid Cities Blvd., North Richland Hills, TX 76180. Then I will have a booth at The HEB Chamber Expo next … [Read more...]
Increase Email Open Rates
July 22, 2021 by Leave a Comment
Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]
