I do networking events, which means lots of people give me their business cards. It took a few years, but I've gotten over the fact that small businesses and especially home-based ones do not put a mailing address on their cards anymore. I'm told that no one mails anything anymore (except maybe … [Read more...]
Multiple Pillars of Advertising
October 15, 2015 by Leave a Comment
Good Morning I was talking to someone the other day and was explaining about having more than one method of advertising their business. A lot of people will find one media that they either like or is the current hot one or maybe it really brings in paying customers. Then something happens, and it … [Read more...]
Forget The Texting or Emails This Is Better
April 9, 2015 by 3 Comments
Good Morning A handwritten note to customers, prospects or anyone you meet is a great way to contact and stay in contact with them. It's better than an email or text. A handwritten note is personal and shows that you took the time to do it. You care. People notice things like that and it helps … [Read more...]
Pick It Up
August 15, 2013 by Leave a Comment
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
Yes, I Have A Friend
June 27, 2013 by 3 Comments
Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]
Oops
February 7, 2013 by Leave a Comment
Good Morning I was talking to someone the other day who requested the FREE marketing event catalogue that I offer at the end of these emails and was wondering why I never sent it to her. I looked at them with a "Huh?" look (you know the look) and told her I never got her email. Well she looked at … [Read more...]
