Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]
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Benefits vs. Features
Filed Under: Marketing Tips Tagged With: advertisting, benefits, features, More customers, response
10.3% Response Rate – Who Says Direct Mail Does Not Work!
One of my clients sent me an article by Brett Kitchen, who sells insurance and annuities, about his journey using direct mail (post cards) to get a 10.3% response rate. So much for the people who say direct mail does not work. Here is what he found he needed to get a high response rate: 2 key … [Read more...]
Filed Under: Marketing Tips Tagged With: #1 business problem, ads, advertisting, Break through marketing, Brett Kitchen, Business, business problem and solutions, Dan Kennedy, direct mail, features, Free marketing tips, growing business, Headlines, Insurance Mavericks, mailing Lists, marketing, message, response, Robert Collier, ROI, sales
