April 25, 2024

USP

Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]

Get Your Questions Answered

Good Morning Happy New Year! I hope you all had a good holiday season. Now it's back to work, achieving those goals that you have developed during the past few months. And I want to help you accomplish them. What better way to help you than finding out what you need. Once a year I ask you … [Read more...]

Bucks Vs. Dollars

Good Morning When I get home from the office I turn on the television to help me relax. What I'm seeing is a lot of ads for organizations asking people for donations or memberships. (It's that time of year.) I also see it in the mail I get. It seems that a lot of them are asking for just $19 a … [Read more...]

Marketing Help?

Good Morning; I was at one of my clients', dropping off their extra newsletters that we had just mailed out for them. I was talking to one of the owners and their marketing person about them settling in at their new offices. As I left, I realized something: here is a company that was one of … [Read more...]

Marketing From The 1960’s

Good Morning I was in my bank yesterday (yes, inside the bank) making a deposit and picking up some deposit slips. I still have clients who send me checks and I like to deposit them in person. I like for bank personnel to see me and get to know me. If you don't know why that's important, then … [Read more...]

You Needs These Books

Good Morning The other day I was at a networking group when I got the idea for a workshop on positioning your business to beat out the competition. I went back to my office to search my library for books on the subject. (Everyone should have a library of books on areas in which they make their … [Read more...]