July 19, 2018

You that you have at least one.

Good Day   Happy New Year and welcome to 2018! Most people plan out their New Year's resolutions the day before or on New Year's Day, just like they plan out what what they want to do with their business.  Maybe that's why I see ads for weight loss, exercise equipment and January sales! I also … [Read more...]

Your Great Offer?

Good Day I would like to wish you a very Merry Christmas! A client of mine sent me a draft of a marketing piece that they are going to send to prospects offering them a highly discounted item, but they missed a few great opportunities to make it a better offer. First, they did not list the … [Read more...]

Opinions

Good Day Opinions. Everyone has one, especially about your business and wants to give it to you whether you want it or not. You're told you'd better take it and use it because, well you can fill in the blank. Let me give you my opinion (ha, ha). The only two opinions that really matter are 1. … [Read more...]

10 best words

Good Day I have been reviewing a WordStream report on their analysis of 612 of the best ads from the past year.  One of the sections dealt with the most popular words used. The words, leaving out conjunctions (and, or) and articles (a, the) are in order: 1) Your 2) Free 3) Now 4) Get 5) … [Read more...]

Smart Lawyer, Smart Marketing

Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]

Sell or Buy?

Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]

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