Good Morning It seems that every fall, my business picks up. People come back from vacations and realize that they need to get the word out about their business and they need to do it quickly. "How soon can you get my post card out?" is the call I get a lot. So I rearrange my schedule to fit … [Read more...]
Stop Steaming Me Up!
September 27, 2012 by
Good Morning I go to a lot of networking events, you know, events to meet other business people with the hopes of getting a few leads, maybe drum up some new business. If I'm really lucky, get something to eat. What steams me up the most is when I'm talking to someone and I get to the point … [Read more...]
You Need To Get Noticed, Now!
September 20, 2012 by
Good Morning A lot of businesses, when they first start up, spend most if not all of their funds on getting set up: on rent, utilities, equipment, maybe a sign. Yes, you need a sign. As my sign friend says, "A business without a sign is a sign of no business." Anyway, these new business owners … [Read more...]
I Got A .002% Response Rate, I’m Very Happy and You Would Be Too!
September 13, 2012 by
Good Morning A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I'm very happy. You see, I don't really care about response rates, and you shouldn't either. Instead, I got better than a 3.5 to 1 return on investment,so … [Read more...]
It’s About You, Not You, YOU!
September 6, 2012 by
When I say it's all about you, I don't mean you! I'm talking about your customer, client or patient. That means putting yourself into their shoes, feeling what they feel and doing what you need to do to let them know that. If that means keeping your doors open earlier and later so that they can come … [Read more...]
What You Can Learn From An Auto Dealer
August 30, 2012 by
COME ON DOWN, BEFORE IT'S TOO LATE! WE'RE MAKING ALL KINDS OF DEALS! OPEN LATE THROUGH LABOR DAY!!!!!! Happy Pre-Labor Day. Sorry about the loud statement. Sounds like the radio and television commercials for a local car dealer doesn't it? But they know something most of us either must have … [Read more...]
