Good Day Contact First Name Last week I was going to write about lead magnets but got side- tracked. So let's talk about using lead magnets to build your email list before I get side-tracked again. A lead magnet is an item that attracts people to you, not unlike how a great refrigerator magnet … [Read more...]
Tips to boost your response rates
March 2, 2017 by Leave a Comment
Good Day Here are two quick tips to boost your response rates. 1. When planning to do mailings, make sure your initial and follow-up mailings are no more than 14 days apart, 7 is better. Otherwise, people will completely forget what they received before. If you're worried about people who have … [Read more...]
Need To Do It More Than Once!
May 26, 2016 by Leave a Comment
Good Day Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment … [Read more...]
Know, Like & Trust
March 10, 2016 by Leave a Comment
Good Day Have you ever gotten multiple emails or phone calls from a business and they hound you to do business with them. They might tell you they have the lowest prices, the best customer service. If they sent me information I might keep it, but I might not. Now the business person I meet … [Read more...]
