Good Morning I need your help in the way of feedback. I was having one of those talks with my wife. Not the "what's for dinner" talk but the one about what I like to do. What I like to do is help people by solving their problems. The problems I'm good at solving are marketing/promoting … [Read more...]
Top Of Marketing
July 13, 2023 by Leave a Comment
Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Emotional Copy Triggers
May 4, 2023 by Leave a Comment
Good Morning As a business owner who does their own advertising/marketing you have to know how to write copy that sells what you are offering. Yes you do! You are your company's top and maybe only sales/marketing person. This is true even if you hired a company to run/develop your digital … [Read more...]
Spot Removal Guide and Marketing Lessons
April 13, 2023 by Leave a Comment
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
Dip Marketing
March 30, 2023 by Leave a Comment
Good Morning {First Name} We refinanced our home over twelve years ago and it's almost paid for. And as of this moment we have no plans on selling our home or purchasing another. But every three months or so we get a large full color post card from the gentleman who handled the refinancing. We … [Read more...]
Creating Buzz
March 23, 2023 by Leave a Comment
Good Morning While in my office I have on a radio station that plays music for background noise. It took a few times hearing a commercial for it to sink in and for me to notice it (Major Marketing Point Here). The next time the commercial came on I paid attention. The company, an air … [Read more...]
