March 29, 2024

Making Text Easier To Read

Good Morning In my last tip I wrote about the seven emotional hot buttons you must have in your copy. In this tip I would like to address some basic rules for creating easy-to-read copy. Again, it does not matter if you are writing pay-per-click ads, social media posts, copy for your videos, … [Read more...]

Is It Really a Great Deal

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]