June 14, 2024

Marketing Tips

Sending Mail to Clients

When sending mail to your clients the best days to have it arrive  are Tuesday through Thursday for businesses (B-to-B). With Wednesday and Thursday being the best. No one has time to look at it on Monday and Friday we are trying to out of the office.

For mailing to consumers the best days are Thursday through Saturday. The best days are Thursday and Friday. Saturday is a hit or miss day and that depends on what they are doing that weekend.

Best advice

Go with how you look and read your mail.

Final Note:

When sending your information as 1st class mail, give the post office 1 to 3 days to get it in your clients hands almost anywhere in the country. Overnight for local.

Best Color to Use for Legibility When developing printed materials most people use black ink on a white background. Some might use blue, green and even red on the white background. But if you want the highest legibility try black on yellow. Other color combinations in order of legibility are green on white,            blue on white, white on blue, and our friend black on white.

Final Note:

If you want to stand out of the crowd, you have to do something  different than what the crowd does. Try black on yellow, or my favorite green on yellow.
Source: Advertising News Review as reported in Dynacolor Technical Bulletin
Here is my 1st of my weekly marketing tips that you can use to help grow your business. It will take no more than 5 minutes to read this weekly tip.
I hope that you you find them useful. If you have any tip, please feel free to submit them.  You can email me at: TFC@Freedcom.com Have a great and profitable day!
Phil Freedman
The Freedman Company

Best Time/Day to Send Emails
Permission-based email deliverability rates vary by as much as 10 percent, depending on the day of the week and time of the day the mailing was sent.
Best advice
The best days seem to be beginning of the  week for b-to-b and Saturday and Sunday for b-to-c.
The other good time is PM -6 PM Mondays. Remember, just because it arrives in their mailbox, does not mean they will read it. You must have something that your reads will be interested in, remember WIIFM!

Final Note:
The worst times of the week to mail, are Saturday and Sunday between 10 am and 2 PM, when deliverability rates are 9.5% and 10.1% below average, respectively. That 10 am to 2 PM time slot, when mail traffic  generally is higher, consistently rated in the lowest tier throughout the week.
The best times to mail include between 6 am and 10 am when deliverability rises by 2% and on Monday.

Source: Return Path