August 4, 2021

We Moved and Changed Our Name

The Freedman Company has changed its name to My Marketing Cure, LLC and has moved to 951 W. Pipeline Rd. Suite 444, Hurst, TX 76053. You can still use our old phone number of 817-282-0443. We still offer Direct Mail Services as well as new Marketing Services to help you keep you past customers and … [Read more...]

Increase Email Open Rates

Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]

Lead Magnets

Good Morning,My wife and I are now at the age where at least 3 times a week we get offers to attend a free dinner and hear about retirement planning. Some of the dinners are at really nice restaurants that we would like to try out. But we don't want to first sit through a presentation that will … [Read more...]

Benefits vs. Features

Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]

These 5 Words Can Increase Your Sales

Good Morning,Years ago I had some great sales training from my old friend Mike Stammer when he was with Sandler Sales Training. He taught me to ask questions and be curious.I learn a great lesson or should I say lessons each time I forget to ask questions. Usually I end up underpricing the job and … [Read more...]

Who’s Your Demo?

Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]

Losing 90 – 97% Of Your Prospects!

Good Morning,This past Sunday I picked some pears off our tree. This year looks to be a bumper crop of pears. By the way, do you know pears do not ripen on the tree? They have to be picked and then left to sit for up to 10 days to ripen!My wife and I picked about only 15 pears and we picked just the … [Read more...]

Are You Ready?

Good Morning ,The signs and facts are evident: people are getting out more. Nationwide 61.4% of the eligible population 12 and older have gotten one dose of the vaccine. In Texas 54.7% of the eligible population has gotten at least one dose. I notice the roads are more crowded, and they all forgot … [Read more...]

More Social Media

Good Morning,Last week I took some time off, which included time off from this weekly marketing tip. This week I will pick up from where I was two weeks ago. We'll go over the 10 types of social media, what they are used for and what people hope to accomplish by using them, with examples of that … [Read more...]

Social Media I

Good Morning,I was looking up information about social media for this tip and found numerous lists of the top 10 social media. I knew most of them, but one that caught me off guard was QQ. QQ is the parent company of WeChat and is an instant messaging platform that is extremely popular among young … [Read more...]

Make Them Believe

Good Morning ,Most of the time I delete unwanted emails unread, but every so often I stop and read one or two before I delete them. They are all the same, cold and uncaring about me and my needs. All they want to do is take my money and sell me something. No wonder a .25% -.5% response rate is … [Read more...]