July 22, 2024

Story Telling

Good Morning Over the years I've taken public speaking classes and speaking from the stage training. One thing I've learned is to weave the information you want to present into a story. Since time began, people have been telling each other stories to get information and their point … [Read more...]

Selling One to Many

Good Morning Hope you all had a great Labor Day weekend. As a member of a networking/leads groups you get to do a 15-minute presentation in front of the group. Last Tuesday was my opportunity to talk. We had about 35-40 people which was pretty good for the day after Labor Day. The week before we … [Read more...]

Making Your Ads Relatable

Good Morning There is an old saying, "all politics is local," which is true. If you don't connect with the voters and their issues, they don't vote for you. When President Truman ran his whistle stop campaign, he appeared at the back of the train and started by acknowledging the local … [Read more...]

Sales Mistakes That You Make!

Good Morning,Now that you answer the phone, return calls when people leave a message, you have sales leads and people want to talk to you about what you offer. Now you have to become the dreaded SALESPERSON!!Most professionals do not consider themselves salespersons. They say or think, "I'm a … [Read more...]

Clip & Save

Good Day   All your marketing materials whether on line or off line should include as many the following 13 most powerful words in the English language: You, Money, Guarantee, Love, Results, Proven, Safety, Free, Save, Easy, New, Health and Discovery. You should also include as many … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]