June 12, 2021

Good Way to Learn

Could not figure out how to route image. Good Morning This card landed in my mailbox the other day. I was about to throw it out, but I decided to keep it for a few reasons that I will go over later. As you can see, it is not addressed to me but to the insurance firm that used to have my address. … [Read more...]

Why Use Direct Mail

Good Morning,Next week the Hurst Euless Bedford Chamber of Commerce will be having its annual in-person Business Expo, Wednesday, October 21 from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. Tickets are $10 and available at the door. As an exhibitor I have a limited number of ticket that … [Read more...]

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

Is One Enough

Good Morning A friend contacted me yesterday and wanted to add direct mail to his customer's marketing campaign and wanted to know how much to budget and then charge. He wanted to know if there was a flat rate or if it was all custom. He did tell me that they wanted to send out a series of 3 … [Read more...]

Get Your Emails Opened

Good Morning   76 of every 100 emails are immediately trashed and never read!That's 55 TRILLION unopened emails per year worldwide! Your emails are part of that group. Most people spend time working on their email message, making sure it's clear and perfect. But when it comes to the subject … [Read more...]

Talk & Communicate

Good Day I'm putting together a talk on the 7 Warning Signs of Lost Customer Syndrome. As I was writing it, I came upon #6 "You have not reached out to current or past customers in the past 6 months."  This got me thinking that a lot of businesses are killing themselves because of … [Read more...]