Good Morning Last week I wrote asking how you reach people who are not searching or surfing social media looking for you or happen to run across your message. Well, no one won; I guess that's what happens when you run a contest just before a major holiday weekend! The answer is you use … [Read more...]
Advertising Lessons From Elections
April 25, 2024 by
Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]
New (old) Service
November 30, 2023 by
Good Morning I hope that everyone had a great Thanksgiving! I wanted to wait until after the Black Friday, Small Business Saturday, Cyber Monday shopping blowout to let you know about something that will help you and your business. Two weeks ago at the end of the marketing tip, I briefly … [Read more...]
Why They Buy From You
August 10, 2023 by
Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]
But The Price
August 3, 2023 by
Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
I’m Paying for Her Campaign
September 8, 2022 by
Good Morning Over the years I've worked on a lot of political campaigns. I've even run a couple and done mailings for a lot of them. I've never done a statewide or federal election, but I have been a voter since I was eighteen and I'm now 65. Now during election season I … [Read more...]
