Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
Inflation Busting Offer
May 19, 2022 by Leave a Comment
Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]
Loss Leaders
March 24, 2022 by Leave a Comment
Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]
Marketing Like A Political Candidate
February 10, 2022 by Leave a Comment
Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]
Getting Business
March 4, 2021 by Leave a Comment
Good Morning ,It's been a long, long time since a business owner could just hang out his/her shingle to attract business. Over fifty years ago when my father was opening his last restaurant, he sent out lots of invitations to the opening. I asked if he thought he was going to be busy and he said … [Read more...]
