May 10, 2021

Your Business Image

Good Morning ,It's now been two weeks since I got my second shot and today my wife is getting her 2nd shot. The only person in my family who has not gotten his shot is our 33 year old son. I'm hoping he gets his very soon. So you should start seeing me again at networking events.The other day we got … [Read more...]

Metrics for your social media

Good Morning In the last two marketing tips we talked about how to set goals for your social media if you want it to work for you and your business.This week we cover the final part, where the rubber meets the road. Metrics!By identifying your metrics you will know whether your social media is … [Read more...]

7 Emotional Hot Button Copy Drivers

Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]

Great Outrageous Offers

Good Morning ,Wow, what a Valentine package, only $9,999. The hotel would like to sell one, but even if they did not sell any, they got what they wanted, publicity! They probably had local news crews at their hotel talking up and showing their special Valentine package. They got noticed! A lot of … [Read more...]

Thank You Cards

Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]

Holiday Email Marketing Tips

Good Morning ,The holiday season is upon us so I thought I would share some marketing facts to help you get your message out. Remember the pandemic has more people shopping online!Having your consumer offer expire 10 days before Christmas will increase open rates by more than 35%*.Mentioning … [Read more...]