November 28, 2023

Schedule Your Marketing Time

Good Morning Every two weeks on Friday I have to pull up the hoses that are attached to the sprinkler to water my garden and backyard lawn automatically, otherwise the lawn crew will not cut the backyard lawn. On Saturday I sit down and do my Monday Morning Motivator; Wednesday evening is when I … [Read more...]

Top Of Marketing

Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]

Developing an Elevator Speech

Good Morning When I can, I go to a couple of networking/leads groups; I also go to after hours events. At the networking groups everyone is given 30 seconds to introduce themselves, their business and who would be their ideal customer. The 30 seconds is plenty of time if you know what to say and … [Read more...]

Don’t Make It So Hard!

Good Morning A friend and client called me earlier this week, We had just finished the first of three mailings for his customer. My first question was,"what's wrong?" He told me we did not do anything wrong, BUT.... But what? Had I gone to the customer's web site? No, so I did. I got to … [Read more...]

Spot Removal Guide and Marketing Lessons

Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]

My USP

Good Morning Last week I presented you with three choices for my new Unique Selling Proposition (USP) and asked for your input. Thank you to everyone who sent back suggestions. It really helped. Here is the final version for now of my USP: My Marketing Cure helps small established … [Read more...]