May 10, 2021

Metrics for your social media

Good Morning In the last two marketing tips we talked about how to set goals for your social media if you want it to work for you and your business.This week we cover the final part, where the rubber meets the road. Metrics!By identifying your metrics you will know whether your social media is … [Read more...]

Setting Social Media Goals

Good Morning,Last marketing tip we talked about why you need goals for your social media if you want it to work for you and your business.Now let's talk about how to set your goals.Goals will hold your media and yourself accountable, time and budget wise. As we all know, social media can be a time … [Read more...]

Social Media Goals

Good Morning ,Almost all businesses use social media, but very few have defined goals for what they want their media to accomplish for them. Without defined goals, businesses are wasting time and money, and yours is probably one of them! But so are most businesses big and small, so don't feel too … [Read more...]

Why Use Direct Mail

Good Morning,Next week the Hurst Euless Bedford Chamber of Commerce will be having its annual in-person Business Expo, Wednesday, October 21 from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. Tickets are $10 and available at the door. As an exhibitor I have a limited number of ticket that … [Read more...]

Expressing Your View

Good Morning ,During the political season, which is now underway, some business owners do a lot of stupid things that cost them customers and income, and I don't want you to be one of them.Many years ago I was at a chamber planning retreat waiting for dinner. I was outside on the deck when I got … [Read more...]

Free Salesperson

Good Morning I was talking to my friend and fellow marketer Jeremiah Ozment, who was telling me he was partnering with internet marketing companies (social media, web designers, SEO). He mentioned using a sales letter to attract more customers and then realized that he needed to explain what a sales … [Read more...]