August 4, 2021

Your Business Image

Good Morning ,It's now been two weeks since I got my second shot and today my wife is getting her 2nd shot. The only person in my family who has not gotten his shot is our 33 year old son. I'm hoping he gets his very soon. So you should start seeing me again at networking events.The other day we got … [Read more...]

A Strategic Advantage Over Your Competition

Good Morning ,Most of you know me as someone who is knowledgeable about marketing/promoting small businesses, some know me as just a direct mail/mailing expert and a few as an old guy not up to date with the latest internet trends. Well, people are right on 2 of 3. I do try to stay current (as well … [Read more...]

Great Outrageous Offers

Good Morning ,Wow, what a Valentine package, only $9,999. The hotel would like to sell one, but even if they did not sell any, they got what they wanted, publicity! They probably had local news crews at their hotel talking up and showing their special Valentine package. They got noticed! A lot of … [Read more...]

One Advertising Method

Good Morning,I was reading a news article, "The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans" https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948) It described Facebook and Google again banning political ads. That may be good news for the … [Read more...]

Thank You Cards

Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]

How’s Business?

Good Morning ,"How's business" is now a standard greeting among small business owners. Answers range from, "business is great," "people need what we have" to, "we're hanging in there," "we're surviving," business is slow" to "if it doesn't pick up soon, I don't know what we'll do." Bankruptcy rates … [Read more...]