August 4, 2021

Increase Email Open Rates

Good Morning ,ALL CAPS From Addresses Give You a 19% Higher Open RateNew test idea from the Worldata Research team! When creating your email campaign, use all caps for your ‘From’ address. When this approach is used it results in 19% higher open rates. Why does this work? You want your email to … [Read more...]

Lead Magnets

Good Morning,My wife and I are now at the age where at least 3 times a week we get offers to attend a free dinner and hear about retirement planning. Some of the dinners are at really nice restaurants that we would like to try out. But we don't want to first sit through a presentation that will … [Read more...]

Benefits vs. Features

Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]

These 5 Words Can Increase Your Sales

Good Morning,Years ago I had some great sales training from my old friend Mike Stammer when he was with Sandler Sales Training. He taught me to ask questions and be curious.I learn a great lesson or should I say lessons each time I forget to ask questions. Usually I end up underpricing the job and … [Read more...]

Who’s Your Demo?

Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]

Losing 90 – 97% Of Your Prospects!

Good Morning,This past Sunday I picked some pears off our tree. This year looks to be a bumper crop of pears. By the way, do you know pears do not ripen on the tree? They have to be picked and then left to sit for up to 10 days to ripen!My wife and I picked about only 15 pears and we picked just the … [Read more...]