May 26, 2017

Latest Blog Posts

Elements You Need Get Responses

Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action.  The call to action was weak, only on one side of the card and was not followed by how to contact the sender. In fact the contact information was up at the very top of the card in about 8 point type. I think … [Read More...]

Testimonials How To Use Them

Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the first name and initial of the last name and city. This adds credibility, just having two initials does nothing. The testimonial needs to address one objection in the mind of the prospect before the … [Read More...]

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