February 20, 2018

Latest Blog Posts

Missing Skimmers, Lost Sales

Good Day Two weeks ago I wrote about a letter I got and some of the mistakes the letter writers made. I am sure you get many sales letters, so you know very few have a second read through. When writing these letter you have to use methods designed for the skimmer, the person who just looks over the letter very quickly. After writing your letter you want to go back and highlight the key words and phrases that cover your main points. You highlight by bolding,underlining, highlighting with … [Read More...]

Wasting Money Foolishly

Good Day I usually do not name people or companies in these tips, but this week I will. Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in a very nice handwritten font on what looked like lined notebook paper (one sided, the back was unlined and blank). It was addressed to my old business name at my home address. It was also in a plain #10 window envelope with no return address, … [Read More...]

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