February 20, 2017

Latest Blog Posts

You Better Know This or Else!

Good Day Over the years I have talked to a lot of business people. Here are the main questions I ask: Who's you best customer? How would you identify them? What would indicate that they would be a prospect for you? Here's a sample of answers I've gotten: Any business owner could use my service. Anyone can be a customer. Anyone who says that they are having problems with____ (fill in the blank). How many times have you met a person at an event who told you their problems? Now sometimes … [Read More...]

Business Strategy

Good Day I'm putting together a marketing first-aid kit for small businesses to use when they need to bring in sales from their past and current customers. While gathering the many items and media for the first-aid kit, I remembered a principle I learned: A business should not be dependent on just one medium to market and promote itself. A few years ago, Google changed their algorithm, and a lot of businesses lost their rankings and money. Facebook changes things all the time that affect … [Read More...]

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