October 22, 2017

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Solutions

Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]

How To Get It Done!

Good Day   I've been working on a new product, the Marketing First Aid Kit, which is the fastest way to cure Lost Customer Syndrome. I was struggling to put everything together until I remembered time blocking. Time blocking is when you set aside time to work on a project. Typically the time … [Read more...]

Buyer’s Remorse, How To Reduce It!

Good Day Contact First Name  If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]

What’s wrong

Good Day   My wife got this about 2 weeks ago. Can you notice anything wrong?* I have a hard time spelling words correctly. People (family members) used to tell me to sound it out or look it up in a dictionary. It's really hard to do either when you have no phonetic background. I learned to … [Read more...]

Reconnect with your email list

Good Day  Before I get to this week's marketing tip I want to share an email I got from my friend Larry Forbes: "I started A Little Love From Texas several years ago, which allows people to put gift cards into the hands of the people who need it most after a disaster NO STRINGS ATTACHED … [Read more...]

Houston Texas

Good Day Earlier this week I heard that my friend and his family who live outside of Houston are safe and that at that point had no flooding in their home. Years ago he had a store front for his business but closed it. Now it's internet based and he will continue in business. He's one of the … [Read more...]

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]

10 best words

Good Day I have been reviewing a WordStream report on their analysis of 612 of the best ads from the past year.  One of the sections dealt with the most popular words used. The words, leaving out conjunctions (and, or) and articles (a, the) are in order: 1) Your 2) Free 3) Now 4) Get 5) … [Read more...]

On track for the end of the year

Good Day My wife, who teaches high school Spanish, is back in school this week and next for professional development. The week after, classes start. Summer is almost over. What does this have to do with promoting your business, you may wonder. It marks that almost 2/3 of the year is over. … [Read more...]

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.