May 23, 2022

We Moved and Changed Our Name

The Freedman Company has changed its name to My Marketing Cure, LLC and has moved to 951 W. Pipeline Rd. Suite 444, Hurst, TX 76053. You can still use our old phone number of 817-282-0443. We still offer Direct Mail Services as well as new Marketing Services to help you keep you past customers and … [Read more...]

Inflation Busting Offer

Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]

Headlines and More Customers

Good Morning ,Lots of news in the headlines today. Today's marketing tip deals with one of them and how you can use it to your advantage. Inflation!Chances are you feel the effects. Your vendors have raised prices on you, and in turn you have had to raise your own. Now be the first on the block to … [Read more...]

Sales Mistakes That You Make!

Good Morning,Now that you answer the phone, return calls when people leave a message, you have sales leads and people want to talk to you about what you offer. Now you have to become the dreaded SALESPERSON!!Most professionals do not consider themselves salespersons. They say or think, "I'm a … [Read more...]

Answering Phone

Good Morning,My business coach and friend had a saying AATP (Always Answer The Phone!). He got his start coaching businesses in his niche industry after years building his own business in that industry. He did a lot of work with small one-person business owners, those who did all the work, so when … [Read more...]

Understanding Your Customer

Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]

Acting Quickly Wrongly

Good Morning ,I drive on the area freeways quite a bit. What I have been seeing lately is cars crossing very quickly from the far left-hand lane to far right-hand lane or from the right-hand lane to the left-hand lane. The worst is entering the exit lane just before the exit lane barrier or leaving … [Read more...]

Loss Leaders

Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]

Recession Marketing

Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]

Just Promote Your Business

Good Morning , Driving around I notice quite a few personal vehicles promoting people's businesses. They have rear window lettering, door signs and partial wraps. Some have bumper stickers promoting their favorite political or social issue. I've even seen a commercial truck espousing someone's … [Read more...]

Spring Cleaning

Good Morning,March has arrived! In about a week we leap forward to Daylight Saving Time. The days are starting to get warmer, at least here in the Dallas/Fort Worth area. Highs in the 70s. Hopefully I will be able to work on the yard this weekend and get it ready for the coming outdoor season. … [Read more...]