December 13, 2017

My Secret Resource

Good Day  This is one of my marketing resources I use all the time, and I'm going to share it with you. Once a month there is a marketing meeting where you can discover new and exciting ways to market and promote your business. This month's  meeting is this coming Monday, December 11,  from … [Read more...]

Time Is Running Out

Good Day Guess What? Friday is December first, the start of the last month of the quarter and the year. Now is the time to finish any planning for next year, and if you haven't started, what are you waiting for, an invitation? With planning, you can get a jump on the competition, start the … [Read more...]

What are you going to do

Good Day I was listening to the radio this morning and heard an ad that I think was for Constant Contact about advertising over the holidays. It talked about how some businesses cut back on work, but that their bills still need to be paid. It got me to thinking about two points: 1) here is an … [Read more...]

Branding or ROI

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

What Do You Want?

Good Day   It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]

Opinions

Good Day Opinions. Everyone has one, especially about your business and wants to give it to you whether you want it or not. You're told you'd better take it and use it because, well you can fill in the blank. Let me give you my opinion (ha, ha). The only two opinions that really matter are 1. … [Read more...]

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Solutions

Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]

How To Get It Done!

Good Day   I've been working on a new product, the Marketing First Aid Kit, which is the fastest way to cure Lost Customer Syndrome. I was struggling to put everything together until I remembered time blocking. Time blocking is when you set aside time to work on a project. Typically the time … [Read more...]

Buyer’s Remorse, How To Reduce It!

Good Day Contact First Name  If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.