Good Morning Over the years I've worked on a lot of political campaigns. I've even run a couple and done mailings for a lot of them. I've never done a statewide or federal election, but I have been a voter since I was eighteen and I'm now 65. Now during election season I … [Read more...]
Inflation Busting Offer
May 19, 2022 by Leave a Comment
Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]
Marketing Like A Political Candidate
February 10, 2022 by Leave a Comment
Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]
Facts and Numbers
December 9, 2021 by Leave a Comment
Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]
Good Way to Learn
April 29, 2021 by Leave a Comment
Could not figure out how to route image. Good Morning This card landed in my mailbox the other day. I was about to throw it out, but I decided to keep it for a few reasons that I will go over later. As you can see, it is not addressed to me but to the insurance firm that used to have my address. … [Read more...]
