Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]
But The Price
August 3, 2023 by Leave a Comment
Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
I’m Paying for Her Campaign
September 8, 2022 by Leave a Comment
Good Morning Over the years I've worked on a lot of political campaigns. I've even run a couple and done mailings for a lot of them. I've never done a statewide or federal election, but I have been a voter since I was eighteen and I'm now 65. Now during election season I … [Read more...]
Inflation Busting Offer
May 19, 2022 by Leave a Comment
Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]
Marketing Like A Political Candidate
February 10, 2022 by Leave a Comment
Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]
Facts and Numbers
December 9, 2021 by Leave a Comment
Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]
