June 28, 2022

Inflation Busting Offer

Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]

Marketing Like A Political Candidate

Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]

Facts and Numbers

Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]

PPC,CTR, $$$???

Good MorningYou have your website up, the company Facebook page, as well as Instagram, Pinterest, YouTube and TicTok. You are getting some but not a lot of people viewing all your sites, some likes and a few shares, but not much business. What do you do?You can use direct mail to drive new customers … [Read more...]

Good Way to Learn

Could not figure out how to route image. Good Morning This card landed in my mailbox the other day. I was about to throw it out, but I decided to keep it for a few reasons that I will go over later. As you can see, it is not addressed to me but to the insurance firm that used to have my address. … [Read more...]

Why Use Direct Mail

Good Morning,Next week the Hurst Euless Bedford Chamber of Commerce will be having its annual in-person Business Expo, Wednesday, October 21 from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. Tickets are $10 and available at the door. As an exhibitor I have a limited number of ticket that … [Read more...]