July 22, 2024

You Need A Website!

Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]

Advertising Lessons From Elections

Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]

4th Quarter Action

Good Morning In a little over two weeks we will be in October and the start of the end of the year. The fourth quarter of the year. This is the time a lot of retailers go from red to black and other businesses start to slow down for the year. A common refrain that you hear in the coming weeks is, … [Read more...]

Spot Removal Guide and Marketing Lessons

Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]

Setting Social Media Goals

Good Morning,Last marketing tip we talked about why you need goals for your social media if you want it to work for you and your business.Now let's talk about how to set your goals.Goals will hold your media and yourself accountable, time and budget wise. As we all know, social media can be a time … [Read more...]

Print vs. Web Graphics

Good Morning The other day I was talking to a friend who is a graphic artist working in their family-run printing company and we got talking about the differences in web based graphics and print graphics. There is a big difference. You can use one for the other, but it is only a one-way … [Read more...]