March 21, 2018

Phone Use

Good Day Before I get to this week's marketing tip, I thought I would let you know I got another letter the other day from my friend. Now I have 5 letters; I wonder how many more I'll get. As a child I spent many years in speech therapy classes (my public school offered them). One of the … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

You that you have at least one.

Good Day   Happy New Year and welcome to 2018! Most people plan out their New Year's resolutions the day before or on New Year's Day, just like they plan out what what they want to do with their business.  Maybe that's why I see ads for weight loss, exercise equipment and January sales! I also … [Read more...]

Are You Ready for 2018?

Good Day I hope that you had a great Christmas or Chanukah and got everything you wanted. I would like to wish you a very safe and Happy New Year! Are you ready for 2018? Reports so far for the holiday retail sales season has been the best in a number of years. Unemployment is at a record low, … [Read more...]

Buyer’s Remorse, How To Reduce It!

Good Day Contact First Name  If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]

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