May 26, 2018

Denny Hatch Great Story

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]

The Other Side of Name Tags

Good Day  Two weeks ago (April 12, 2018) I wrote about my friend and what he thought about name tags at networking events. He does not like name tags because he thinks that people use them to qualify or eliminate people before even interacting with the wearer. I got a call from my friend and … [Read more...]

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Houston Texas

Good Day Earlier this week I heard that my friend and his family who live outside of Houston are safe and that at that point had no flooding in their home. Years ago he had a store front for his business but closed it. Now it's internet based and he will continue in business. He's one of the … [Read more...]

Smart Lawyer, Smart Marketing

Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

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