December 18, 2017

Customer Lists

Good Day¬† This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Houston Texas

Good Day Earlier this week I heard that my friend and his family who live outside of Houston are safe and that at that point had no flooding in their home. Years ago he had a store front for his business but closed it. Now it's internet based and he will continue in business. He's one of the … [Read more...]

Smart Lawyer, Smart Marketing

Good Day Sounds like the start of another lawyer joke, but in this case it's not! It's about a very smart lawyer who knows how to market his practice, and we can all learn from it. Before I start let me tell you that in over 20 years, I can't recall having ever seen anyone do what W. Bradley … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

Sell or Buy?

Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]

Testimonials How To Use Them

Good Day Third party testimonials can add credibility to your business when used correctly. Most businesses do not use them properly, and it can do more harm than good. The elements of a good testimonial should include the person's full name, business if it's a business testimonial and the … [Read more...]

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