November 28, 2023

HEB Expo

Good Day This Tuesday, June 5, from 3 to 7 pm, I will have a booth at the HEB Expo, Hurst Conference Center, 1601 Campus Dr. This will be a great way to meet new people and businesses, plus you get to see me, and I always have great candy! This year the HEB Chamber moved the time. It used … [Read more...]

Denny Hatch Great Story

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]

Your Business is Boring

Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]

It’s About You, Not You, YOU!

When I say it's all about you, I don't mean you! I'm talking about your customer, client or patient. That means putting yourself into their shoes, feeling what they feel and doing what you need to do to let them know that. If that means keeping your doors open earlier and later so that they can come … [Read more...]

You Have 30 seconds Are You Using it Wisely?

How many times have you gone to a business event where everyone was asked to introduce themselves and tell what their business does? In most cases you have 30-45 seconds to do this. Almost always there are one or two people who go on and on for 4 or 5 minutes listing all the features of their … [Read more...]

What About My Ego??

When writing your marketing materials, make sure that you not only write as if you are talking to one person (see last week's tip below), but make sure that you address your readers' interests, concerns, wants and needs. You have to address their "hot button" issues. Your needs, concerns … [Read more...]