November 22, 2017

Increase Email Open Rates with These Subject Lines

Good Morning Would you like to get better results in your email marketing? Try some of these best practices subject lines. Dates in the subject line: Business emails that have some form of a date in the subject line will generate a 38% higher 'open rate.' Top performing subject line … [Read more...]

Need More Customers? Then Go Back, Go Back!

We are now in the last month of the year. If you are a retailer, I hope you had a great Black Friday and sales are staying strong. For everyone else, I hope people are still needing you and all your business has not stopped for the next month because "it's the holidays" and all you hear is "we'll … [Read more...]

Is It Really a Great Deal

I'm back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy. You might … [Read more...]

Multi Tasking Media Why You Should Do it

I will be in Chicago April 27 - May 2 for Dan Kennedy's Super Conference, learning new, effective ways to market your business so that you will get a great ROI! A lot of small businesses use one, maybe two, mediums to market their products and/or services. This could be very dangerous for them. … [Read more...]

Cheap but Good Food & Drink And You Have To…..

Networking events are a great and low-cost way to get your name and business out in front of other businesses. It's also a great way to get fed and have a few drinks at the same time. Lots of chambers' after-hours mixers only cost $5-10. If done properly they are a very wise investment in business … [Read more...]

What About My Ego??

When writing your marketing materials, make sure that you not only write as if you are talking to one person (see last week's tip below), but make sure that you address your readers' interests, concerns, wants and needs. You have to address their "hot button" issues. Your needs, concerns … [Read more...]

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