November 26, 2020

Election Marketing How You Can Use It

Good Morning,  Thank you to everyone who told me about someone who can help me with organizing my book. If you know someone and have not emailed me, please do so.Unless you have been living in a cave in the middle of nowhere, you know that we have entered into the election session. We are/will be … [Read more...]

What you can learn watching commercials

Good Day I was home early the other day. My back was still hurting and I was lying down watching the early local news. During the first commercial break the first ad up was for a very well known electrical company now advertising their new plumbing service. Near the end of the break the … [Read more...]

Clip & Save

Good Day   All your marketing materials whether on line or off line should include as many the following 13 most powerful words in the English language: You, Money, Guarantee, Love, Results, Proven, Safety, Free, Save, Easy, New, Health and Discovery. You should also include as many … [Read more...]

Are You Ready for 2018?

Good Day I hope that you had a great Christmas or Chanukah and got everything you wanted. I would like to wish you a very safe and Happy New Year! Are you ready for 2018? Reports so far for the holiday retail sales season has been the best in a number of years. Unemployment is at a record low, … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

Be More Than The Expert

Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]