Good Morning ,It's been a long, long time since a business owner could just hang out his/her shingle to attract business. Over fifty years ago when my father was opening his last restaurant, he sent out lots of invitations to the opening. I asked if he thought he was going to be busy and he said … [Read more...]
7 Emotional Hot Button Copy Drivers
February 25, 2021 by Leave a Comment
Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]
How to Open A Business
June 4, 2020 by Leave a Comment
Good Morning , As I was driving home the other day, I noticed from the service road that either a business had reopened or a new business had opened. What caught my attention first from across the street was the big colorful balloon on the roof announcing something about a "bar." I drove in the … [Read more...]
You Need To Get Noticed, Now!
September 20, 2012 by 65 Comments
Good Morning A lot of businesses, when they first start up, spend most if not all of their funds on getting set up: on rent, utilities, equipment, maybe a sign. Yes, you need a sign. As my sign friend says, "A business without a sign is a sign of no business." Anyway, these new business owners … [Read more...]
