July 22, 2024

CTA not CYA!

Good Morning I was talking to someone the other day about social media and its use in business and how people are very interested in how many views, likes and reposts they get. It reminded me of a business person telling me about all the views and likes they got. I was impressed. I did read … [Read more...]

More Than 1 Method

Good Morning At a leads group I recently attended, one of the people mentioned that in their industry they were on longer allowed to collect IP addresses for part of their market. Another person spoke up that their industry is doing the same. We were told IP addresses were now considered … [Read more...]

7 Emotional Hot Button Copy Drivers

Good Morning ,We made it through last week's storm. We were lucky at home and only lost power for a little over an hour and no water problems. My office on the other hand was not so lucky. It lost power and then a water pipe in the office next door burst and we had about an inch of water on the … [Read more...]

Learning About Your Customers

Good Morning (Contact First Name) Welcome to 2020! I hope that you had a very Merry Christmas, a Happy New Year and, if you took time off, were able to relax and enjoy it. If you had to work, I hope it was profitable. I read a lot of marketing materials from many sources, so I thought I would pass … [Read more...]

Does It = $$$??

Good Morning  I was out and about the other day and saw a sign that read, "Please Like Us on Facebook." I know you have seen them as well. I've always wondered, "Why should I like you? What's in it for me?" A friend who has a client that uses Facebook a lot to promote says that it's a great way … [Read more...]

You’re Lazy!

Good Morning You must not like me and don't want my business! True, I've stopped coming into your store and buying from you. But I'm trying to keep expenses down, I've been busy, and sometimes it's been inconvenient and and and....Do you know that the number one reason businesses lose customers … [Read more...]