October 4, 2022

Understanding Your Customer

Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]

Customer Lists

Good Morning,First quarter is usually the time of year that businesses want to build their customer base. I get calls and questions from businesses wanting to know about lists and costs. It seems the standard question is "I need a new customer list; how much will it cost?"Before I can give a dollar … [Read more...]

Who’s Your Demo?

Good Morning ,A couple of days ago I went to my first networking event in over a year. It was lightly attended, which was good for me as I was a bit rusty. As I talk to people, one of the questions I ask is, "Who is your demographics or your customer base?" Most of the time I get a somewhat good … [Read more...]

Learning About Your Customers

Good Morning (Contact First Name) Welcome to 2020! I hope that you had a very Merry Christmas, a Happy New Year and, if you took time off, were able to relax and enjoy it. If you had to work, I hope it was profitable. I read a lot of marketing materials from many sources, so I thought I would pass … [Read more...]