April 7, 2020

Keeping In Contact

Good Morning,  Last week I wrote about developing your communications plan. Now is the time to put it into action! There is a good chance that your business will be affected by what is happening. Here are some steps you can take now to stay in contact with your customer base so that when this crisis … [Read more...]

Being Prepared

Good Morning  I saw this report and thought I should share it with you:"The economy is growing at its slowest rate since 2016: Gross domestic product, which measures the value of goods and services produced inside the United States, grew at a 2.1 percent annual rate between October and December, the … [Read more...]

Getting New Customers

Good Morning Last week I wrote about a way to have a free salesperson to work for you 24/7. This week I want to discuss different methods to get new customers.I have two friends who were salesmen before they started their own companies so they are used to selling. One likes to do prospecting the … [Read more...]

Learning About Your Customers

Good Morning (Contact First Name) Welcome to 2020! I hope that you had a very Merry Christmas, a Happy New Year and, if you took time off, were able to relax and enjoy it. If you had to work, I hope it was profitable. I read a lot of marketing materials from many sources, so I thought I would pass … [Read more...]

Popeye’s Chicken Sandwich

Good Morning I was going to write on something totally different, but then as I do almost every evening, I drove past the local Popeye's Chicken. As I drove by tonight (I wrote this Wednesday night), I noticed cars all around the place and out on the frontage road of the freeway. I noticed it … [Read more...]

Customer Service

Good Morning  Happy Halloween! May the candy that's left over be your favorite.Have you ever gotten a customer request that was so strange that you could not believe it, or something that you absolutely don't do? How did you respond?  Did you say "What the...! You want what?!" or "No way. We … [Read more...]