September 19, 2021

Benefits vs. Features

Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]

One Advertising Method

Good Morning,I was reading a news article, "The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans" https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948) It described Facebook and Google again banning political ads. That may be good news for the … [Read more...]

Summer, My Hanging Herbs & Your Business!

Good Morning,This summer I have a few hanging baskets of herbs and other plants on my patio. Being hanging basket plants, they tend to dry out faster than in-ground plants, so they need watering every couple of days. I can tell, because the leaves droop and then start to wither.As I was getting … [Read more...]

Contact Information

Good Morning,I passed a van the other day that had a full vehicle wrap for a Tex-Mex place. They did catering and deliveries. They might have been a restaurant. They had art work of their food and stated that they did catering and deliveries.In the 1980's I worked for a radio station selling … [Read more...]

Ask questions before you buy

Good Morning,I hope that everyone had a safe, healthy and great 4th of July weekend! Welcome to summer! This week we in the Dallas Fort Worth area of Texas will break 100 degrees! Also we started the second half of the year. How's your sales going? Still on target?The other day I got a post card … [Read more...]

Change

Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]