June 28, 2022

Advertising/marketing does not work!

Good Morning ,One of the most common objections I get is, "advertising/marketing does not work; it's a waste of money." In the past I would try to convince these people that it does work. Then stop arguing and add a remark, knowing that they would never use my services.I was watching the news the … [Read more...]

Boring Ads?

Good Morning ,This is the time of year when many businesses decide to get the word out about their products and services. As they are thinking and looking around for something to send out, they might use a graphic artist or more likely a template provided by whatever media they are using.By using … [Read more...]

MAKING THE SALE- THE DESCRIPTION, PPC ADS

Good Morning,The last part of your PPC ad is the 80-character description. When you write your description do not repeat yourself. New PPC ad writers tend to state the same information over and over again. Working your key words into your headline and URL pathways is more than enough.Write like a … [Read more...]

Benefits vs. Features

Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]

One Advertising Method

Good Morning,I was reading a news article, "The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans" https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948) It described Facebook and Google again banning political ads. That may be good news for the … [Read more...]

Summer, My Hanging Herbs & Your Business!

Good Morning,This summer I have a few hanging baskets of herbs and other plants on my patio. Being hanging basket plants, they tend to dry out faster than in-ground plants, so they need watering every couple of days. I can tell, because the leaves droop and then start to wither.As I was getting … [Read more...]