July 6, 2020

Change

Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

Headline The Most Important Part Of An Ad

Good Morning  I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]

Hunter or Farmer

Good Morning (Contact First Name),  Spring is around the corner. This Sunday (really Saturday night) we move the clocks forward by an hour, giving us an extra hour of daylight in the evening. I like the daylight in the evening so I look forward to it. Yes, I know all the arguments against, but I … [Read more...]

Election Marketing How You Can Use It

Good Morning,  Thank you to everyone who told me about someone who can help me with organizing my book. If you know someone and have not emailed me, please do so.Unless you have been living in a cave in the middle of nowhere, you know that we have entered into the election session. We are/will be … [Read more...]

Popeye’s Chicken Sandwich

Good Morning I was going to write on something totally different, but then as I do almost every evening, I drove past the local Popeye's Chicken. As I drove by tonight (I wrote this Wednesday night), I noticed cars all around the place and out on the frontage road of the freeway. I noticed it … [Read more...]