July 6, 2020

Change

Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]

Headline The Most Important Part Of An Ad

Good Morning  I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]

Getting Your Customer Back In The Door

Good Morning ,   Two weeks ago I wrote about the steps you need to take as you start to reopen your business or if your business has been open. These included using all media to announce your hours, capacity, and precautions your business is taking to insure the safety of your customers. Hopefully … [Read more...]

How To Keep in Contact With Your Customers

Good Morning,  I was talking with a friend and we got around to how to keep in contact with your customers now that a lot of them are working from home. You can always phone them if you have their number (B2C businesses might not have their customers' numbers). B2B, if you don't have their business … [Read more...]

Surviving the 2020 recession/depression

Good Morning,  While reading and watching the news one cannot help but be a little depressed. But as everyone has said we will get through it. Lately I have been reading about what shape our economy will be in after we reopen the country. Most economists think we will be in a recession as bad or … [Read more...]

Getting Referrals

Good Morning,  I was on a Zoom call the other day with a group of marketers. The leader of the group was talking about referrals, trying to help the group get more business.  As a reader of this weekly marketing tip you know the best customers for your business are repeat customers, the next best … [Read more...]