Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Developing an Elevator Speech
June 1, 2023 by Leave a Comment
Good Morning When I can, I go to a couple of networking/leads groups; I also go to after hours events. At the networking groups everyone is given 30 seconds to introduce themselves, their business and who would be their ideal customer. The 30 seconds is plenty of time if you know what to say and … [Read more...]
Don’t Make It So Hard!
April 20, 2023 by Leave a Comment
Good Morning A friend and client called me earlier this week, We had just finished the first of three mailings for his customer. My first question was,"what's wrong?" He told me we did not do anything wrong, BUT.... But what? Had I gone to the customer's web site? No, so I did. I got to … [Read more...]
Spot Removal Guide and Marketing Lessons
April 13, 2023 by Leave a Comment
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
My USP
February 2, 2023 by Leave a Comment
Good Morning Last week I presented you with three choices for my new Unique Selling Proposition (USP) and asked for your input. Thank you to everyone who sent back suggestions. It really helped. Here is the final version for now of my USP: My Marketing Cure helps small established … [Read more...]
USP
January 26, 2023 by Leave a Comment
Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]
