July 22, 2019

Hitting Your Target!

Good Morning  Welcome to the second half of 2019! Yes, the year is half over; you should be halfway to your yearly goals. To help you keep on track, you need to look at how your advertising/marketing program is coming along. Are your advertising/marketing messages really reaching your customer … [Read more...]

Phones Calls?

Good Morning  My business is a brick and mortar business, and as such, I have a business landline phone. I've had the same business phone number for over 20 years.  I've had clients who have called to use my services with many years in between uses. Because of this and my training in retail, … [Read more...]

Recession and Your Business

Good Morning A friend/client told me that he heard that a recession could happen in 2020 and was wondering if I saw any early signs from my business perspective. I told him, and now you, that from what I read in newspapers, watched and heard on the news, the signs are beginning to appear … [Read more...]

Referrals

Good Morning   I have a friend who uses word of mouth referrals as his company's main marketing strategy. He is the only person I know that this strategy works for. Everyone else fails at this strategy!To be fair to my friend, he only need 2-3 sales per month. He is a real estate agent. I think … [Read more...]

Are You Doing This?

Good Morning Tuesday, I had my booth at the HEB Chamber Expo. I had business cards, hand outs, free pens, Rangers schedules and good chocolate to give away. If you stopped by the booth I tried to make sure I put something with my name, contact information and a call to action in your hands.I … [Read more...]

Is One Enough

Good Morning A friend contacted me yesterday and wanted to add direct mail to his customer's marketing campaign and wanted to know how much to budget and then charge. He wanted to know if there was a flat rate or if it was all custom. He did tell me that they wanted to send out a series of 3 … [Read more...]

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