June 28, 2022

Inflation Busting Offer

Good Morning , In my last marketing tip, I wrote about inflation and how you should offer an Inflation Buster to get ahead of your competition.In order to make your offer stand out, you have to slash your price on a product or service not by 5 or 10% but by at least 50% or more. Something that … [Read more...]

Headlines and More Customers

Good Morning ,Lots of news in the headlines today. Today's marketing tip deals with one of them and how you can use it to your advantage. Inflation!Chances are you feel the effects. Your vendors have raised prices on you, and in turn you have had to raise your own. Now be the first on the block to … [Read more...]

Loss Leaders

Good Morning,Last week I wrote about marketing/promoting your business so you can thrive whether we are in a recession or in the time we are now in.Communication is key!Once you have worked your non-current and current customers and are ready to move forward acquiring new customers, you might want … [Read more...]

Recession Marketing

Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]

Spring Cleaning

Good Morning,March has arrived! In about a week we leap forward to Daylight Saving Time. The days are starting to get warmer, at least here in the Dallas/Fort Worth area. Highs in the 70s. Hopefully I will be able to work on the yard this weekend and get it ready for the coming outdoor season. … [Read more...]

PPC,CTR, $$$???

Good MorningYou have your website up, the company Facebook page, as well as Instagram, Pinterest, YouTube and TicTok. You are getting some but not a lot of people viewing all your sites, some likes and a few shares, but not much business. What do you do?You can use direct mail to drive new customers … [Read more...]