September 19, 2021

Lead Magnets

Good Morning,My wife and I are now at the age where at least 3 times a week we get offers to attend a free dinner and hear about retirement planning. Some of the dinners are at really nice restaurants that we would like to try out. But we don't want to first sit through a presentation that will … [Read more...]

Benefits vs. Features

Good Morning,Last week I wrote about the 5 words you should always ask your prospects if you want them to open up about their real needs. This week I want to go over what you should ask yourself as you develop your advertising messages.Last week a new client sent me his post card announcing the … [Read more...]

Are You Ready?

Good Morning ,The signs and facts are evident: people are getting out more. Nationwide 61.4% of the eligible population 12 and older have gotten one dose of the vaccine. In Texas 54.7% of the eligible population has gotten at least one dose. I notice the roads are more crowded, and they all forgot … [Read more...]

Social Media I

Good Morning,I was looking up information about social media for this tip and found numerous lists of the top 10 social media. I knew most of them, but one that caught me off guard was QQ. QQ is the parent company of WeChat and is an instant messaging platform that is extremely popular among young … [Read more...]

Your Business Image

Good Morning ,It's now been two weeks since I got my second shot and today my wife is getting her 2nd shot. The only person in my family who has not gotten his shot is our 33 year old son. I'm hoping he gets his very soon. So you should start seeing me again at networking events.The other day we got … [Read more...]

Metrics for your social media

Good Morning In the last two marketing tips we talked about how to set goals for your social media if you want it to work for you and your business.This week we cover the final part, where the rubber meets the road. Metrics!By identifying your metrics you will know whether your social media is … [Read more...]