March 21, 2018

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

Are You Ready for 2018?

Good Day I hope that you had a great Christmas or Chanukah and got everything you wanted. I would like to wish you a very safe and Happy New Year! Are you ready for 2018? Reports so far for the holiday retail sales season has been the best in a number of years. Unemployment is at a record low, … [Read more...]

Your Great Offer?

Good Day I would like to wish you a very Merry Christmas! A client of mine sent me a draft of a marketing piece that they are going to send to prospects offering them a highly discounted item, but they missed a few great opportunities to make it a better offer. First, they did not list the … [Read more...]

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]

Sell or Buy?

Good Day I didn't need the plumber; the toilet is working! Which of these two questions do you most need to be able to answer? A. How do I sell? or B. Why do people buy? The answer: B. Why do people buy? People do not want to be sold to, but they do want to buy. And if you know why, you … [Read more...]

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