Good Morning As a business owner who does their own advertising/marketing you have to know how to write copy that sells what you are offering. Yes you do! You are your company's top and maybe only sales/marketing person. This is true even if you hired a company to run/develop your digital … [Read more...]
Spot Removal Guide and Marketing Lessons
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
Dip Marketing
Good Morning {First Name} We refinanced our home over twelve years ago and it's almost paid for. And as of this moment we have no plans on selling our home or purchasing another. But every three months or so we get a large full color post card from the gentleman who handled the refinancing. We … [Read more...]
Creating Buzz
Good Morning While in my office I have on a radio station that plays music for background noise. It took a few times hearing a commercial for it to sink in and for me to notice it (Major Marketing Point Here). The next time the commercial came on I paid attention. The company, an air … [Read more...]
USP
Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]
Get Your Questions Answered
Good Morning Happy New Year! I hope you all had a good holiday season. Now it's back to work, achieving those goals that you have developed during the past few months. And I want to help you accomplish them. What better way to help you than finding out what you need. Once a year I ask you … [Read more...]