June 28, 2022

Advertising/marketing does not work!

Good Morning ,One of the most common objections I get is, "advertising/marketing does not work; it's a waste of money." In the past I would try to convince these people that it does work. Then stop arguing and add a remark, knowing that they would never use my services.I was watching the news the … [Read more...]

Understanding Your Customer

Good Morning,A friend of mine is thinking about and doing the research to go into his third business. Right now he is running two businesses and is retired! As he was explaining the business to me, I could not understand who would use his services. I might use it once a year at most, but he needed … [Read more...]

Recession Marketing

Good Morning,Happy St. Patrick's Day!I like to take a moment to wish everyone a very Happy St. Patrick's Day! This week a friend and client emailed me with a question. I thought I would share it and my answer with you.After the Covid crisis, I think we are entering a deep recession like the one in … [Read more...]

Spring Cleaning

Good Morning,March has arrived! In about a week we leap forward to Daylight Saving Time. The days are starting to get warmer, at least here in the Dallas/Fort Worth area. Highs in the 70s. Hopefully I will be able to work on the yard this weekend and get it ready for the coming outdoor season. … [Read more...]

Marketing Like A Political Candidate

Good Morning ,Earlier this week I was at the post office dropping off a mailing (bulk mail) for a client. As we were completing the paperwork, one then another and then finally a third mini van pulled up, fully loaded with political mail. The mailer had about 3 different candidates they were mailing … [Read more...]

Lead Gen, Right and Wrong Way

Good Morning ,I get a lot of calls every day at my business. Almost all of them are calls to sell my house, sell me Medicare insurance (why are they calling me on my business phone number?), loan me money, or try to sell me services I don't need or want. Sound familiar?Yesterday at the end of my day … [Read more...]