Good Morning Last week I wrote about your competition. Specifically YOU! You and your mindset can stand in your way of being successful. This week I want to write about two more types of competition. Direct - Direct competitors are businesses that sell or offer exactly what you sell or … [Read more...]
You and Your Competition
July 18, 2024 by
Good Morning We all want more customers and that our competition would disappear. Even if we do say that competition makes our businesses better. Well you can get rid of what I consider your number one competitor, YOU! What do I mean? You with your mindset, your behavior and what you do … [Read more...]
Your Marketing Question
June 20, 2024 by
Good Morning I have a friend who's a chef. He ran the kitchen of a number of restaurants as well as having his own catering company. He was in one of the leads groups with me, and when it was his turn to make a presentation, he played a game called "Stump The Chef." The game was very simple. … [Read more...]
You Need A Website!
May 2, 2024 by
Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]
Marketing Recipe
April 4, 2024 by
Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]
Getting Your Name Wrong
March 14, 2024 by
Good Morning We all like to be acknowledged, usually by being called by our name. So when people can't get your name right, are you really going to pay any attention to their message? My friend Larry, got an email (which he sent me) that started "Hi Lar." I've known Larry for over 20 years … [Read more...]
