August 23, 2019

Difference

Good Morning   I write this well before attending the HEB Chamber networking breakfast (Good Morning HEB), which is being hosted by my friends David and Michael who own Forest Ridge Funeral Home.  I hope to see a lot of people there. There might be a couple of bankers, a few … [Read more...]

Sales Tax Free Weekend

Good Morning   This weekend August 9-11 is the back-to-school tax-free weekend here in Texas. That means a number of items related to back to school is for sale tax free. The state will not charge (in my area) 8.25% sale tax on a long list of items. If you're a store owner or work in retail you … [Read more...]

Phones Calls?

Good Morning  My business is a brick and mortar business, and as such, I have a business landline phone. I've had the same business phone number for over 20 years.  I've had clients who have called to use my services with many years in between uses. Because of this and my training in retail, … [Read more...]

Referrals

Good Morning   I have a friend who uses word of mouth referrals as his company's main marketing strategy. He is the only person I know that this strategy works for. Everyone else fails at this strategy!To be fair to my friend, he only need 2-3 sales per month. He is a real estate agent. I think … [Read more...]

Are You Doing This?

Good Morning Tuesday, I had my booth at the HEB Chamber Expo. I had business cards, hand outs, free pens, Rangers schedules and good chocolate to give away. If you stopped by the booth I tried to make sure I put something with my name, contact information and a call to action in your hands.I … [Read more...]

Is One Enough

Good Morning A friend contacted me yesterday and wanted to add direct mail to his customer's marketing campaign and wanted to know how much to budget and then charge. He wanted to know if there was a flat rate or if it was all custom. He did tell me that they wanted to send out a series of 3 … [Read more...]

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