December 18, 2017

What Do You Want?

Good Day   It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]

10 best words

Good Day I have been reviewing a WordStream report on their analysis of 612 of the best ads from the past year.  One of the sections dealt with the most popular words used. The words, leaving out conjunctions (and, or) and articles (a, the) are in order: 1) Your 2) Free 3) Now 4) Get 5) … [Read more...]

Need An Idea – Swipe File

Good Day Need a new way to promote your business? A headline or starting line for a sales letter or flyer? Idea for a Facebook or LinkedIn post? Where do you go to get inspiration? Friends, neighbors, family? Maybe, but you would be better off going to your swipe or idea file.  A swipe file … [Read more...]

Sales Funnels

Good Day We all have marketing/sales funnels. For some it might be Facebook posts informing readers about their products or services (think restaurants posting the day's specials), cold calls with a simple sale flyer or leave behind, maybe with a call to action but in most cases no call to … [Read more...]

Your Business is Boring

Good Day Have you ever been to a restaurant that had good food, good service, but nothing really outstanding? Maybe one so unremarkable you don't really remember the name of the place? If not a restaurant, possibly a place you've done business with, if you can even recall it? They were boring. … [Read more...]

Secret of Successful Businesses

Good Day Many years ago a friend hired me; he was moving his very successful practice into the building he had just built, which was in a very upscale area at the time, and wanted me to help him with marketing his business. I remember asking why he needed my help; he was already at the top of … [Read more...]

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