December 18, 2017

What Do You Want?

Good Day   It's the beginning of November. This Saturday we turn the clocks back an hour. We have 2 months left in 2017, and I'm starting to get Black Friday offers. In the past years I have offered many different items as Black Friday specials. This year I would like to offer something … [Read more...]

Solutions

Good Day This is a bit off from a marketing tip, but call it a life tip. I learned long ago that when I came across a problem and presented it to my boss, I also had to have at least one solution. It did not have to be the best or the least expensive, but it had to be a solution to the problem. … [Read more...]

Elements You Need Get Responses

Good Day The other day I got a very nice post card in the mail. It had nice graphics and colors and that's about it. The bullet point type was about 8 point type which was too small for my eyes. But the main thing I noticed or not noticed was that there was no strong call to action.  The call to … [Read more...]

Losing Prospects!

Good Day Contact First Name I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over … [Read more...]

Big Money Here!

Good Day I talk to a lot of business owners, and one of the things that they seem not to appreciate is the value of their customer and prospect lists. They seem to think that the big money assets of their business is the facility, equipment or inventory. Not true! When businesses buy other … [Read more...]

Lists, Messages and The Mistake

Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]

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