December 18, 2017

7 ways to promote yourself

Good Day¬† Last week I told you about one of my marketing resources, the once-a-month marketing seminar that I attend. Monday's seminar was about how to promote yourself as the expert in your industry. I learned how to promote myself on 7 different social media outlets for almost free while using … [Read more...]

Branding or ROI

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

Secret of Successful Businesses

Good Day Many years ago a friend hired me; he was moving his very successful practice into the building he had just built, which was in a very upscale area at the time, and wanted me to help him with marketing his business. I remember asking why he needed my help; he was already at the top of … [Read more...]

Be More Than The Expert

Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]

Your Prescription to Minimize L.C.S. (Lost Customer Syndrome)

Good Day I canceled a service a while back, and now I'm starting to get email from this company. Not the please-come-back type, but general information type emails. While I was using this company, I did not get any form of communication from them at all. I replied to their email with one of my … [Read more...]

Bomb or Rifle?

Good Day Last week I wrote about making a sale to get a customer or getting a customer to make a sale. This week let's take a step back and address how to get that customer. We know that to get the customer to take action, you need the right message using the correct media and going to the … [Read more...]

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