July 6, 2020

Change

Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

How to Open A Business

Good Morning ,   As I was driving home the other day, I noticed from the service road that either a business had reopened or a new business had opened.  What caught my attention first from across the street was the big colorful balloon on the roof announcing something about a "bar." I drove in the … [Read more...]

Headline The Most Important Part Of An Ad

Good Morning  I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]

Getting Your Customer Back In The Door

Good Morning ,   Two weeks ago I wrote about the steps you need to take as you start to reopen your business or if your business has been open. These included using all media to announce your hours, capacity, and precautions your business is taking to insure the safety of your customers. Hopefully … [Read more...]

Beware Emails, Not Perfect

Good Morning,   Have you ever sent an email that did not go through? Not the kind for which you get a message back that it did not go through for one reason or another. Your email just went into the black nothingness of the internet!Or did you get a call or text from a customer asking why you did … [Read more...]