December 4, 2024

Marketing, This Works

Good Morning Last week I wrote asking how you reach people who are not searching or surfing social media looking for you or happen to run across your message. Well, no one won; I guess that's what happens when you run a contest just before a major holiday weekend! The answer is you use … [Read more...]

Reaching The Hard To Reach

Good Morning A lot of people, including my clients, have my cell phone number and then tend to give it out to others who want to contact me. That being said, I answer every call if possible whether I recognize the number or not. So I get a lot of no one on the line or people wanting to buy my … [Read more...]

A Referral System You Can Use

Good Morning Yesterday I went to a leads/networking meeting.There are two reasons most people go to these events: (1) the food and (2) maybe to get a lead/referral. Ok, a third reason may be to socialize. Yesterday, I went for all three reasons and an added one; I was the speaker. I had 15 … [Read more...]

Marketing Works

The job of marketing and its subset advertising is to convince you that you want and need something and you have to buy it NOW! Whether you really need it or want it. A friend of mine who sells promotional items sends out an email on different subjects and then ties the subject to items he sells. … [Read more...]

Dealing With Your Competition.

Good Morning Recapping, I have been writing about who your competition is. You have direct and indirect, and you are also your own competition! Now how do you deal with them and turn them into Not your competition? Let's deal with your direct competition. One of the first things you have … [Read more...]

More About Your Competition

Good Morning Last week I wrote about your competition. Specifically YOU! You and your mindset can stand in your way of being successful. This week I want to write about two more types of competition. Direct - Direct competitors are businesses that sell or offer exactly what you sell or … [Read more...]