February 20, 2018

Missing Skimmers, Lost Sales

Good Day Two weeks ago I wrote about a letter I got and some of the mistakes the letter writers made. I am sure you get many sales letters, so you know very few have a second read through. When writing these letter you have to use methods designed for the skimmer, the person who just looks … [Read more...]

Wasting Money Foolishly

Good Day I usually do not name people or companies in these tips, but this week I will. Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in a very nice handwritten font on what … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

PMF – Do You Have It?

Good Day Have you ever seen a company launch a new product or service and asked yourself, "why did they do that?" Then you watch as a few weeks or months later they withdraw it from the marketplace? Sometimes, though, a new product or service hits the market, and it's a big hit! What you're … [Read more...]

Doing more to get the word out

Good Day Contact First Name  I was taking a client's post cards to the post office when I noticed a company truck advertising that it provides packaging services to manufacturers, the blister package/cardboard package. I thought, I need to remember that company in case someone needs that … [Read more...]

When you get sick

Good Day  This is the season that people are out with either a cold or the flu. What do you do when you are sick? Take the time off and let your business suffer, go in and carry on as if you're not sick, or something in-between?  An old friend of mine once said that it takes 3 days to recover … [Read more...]

Password Reset

Please enter your e-mail address. You will receive a new password via e-mail.