January 25, 2022

Co-Promoting An Event

Good Morning,I got an email from my good friend John Fletcher of Fletcher Consulting. He is the keynote speaker at today's Grapevine Chamber Luncheon. Since I'm not a member of that chamber I did not know about it. He sent out an email to his list announcing the event.The announcement told me his … [Read more...]

Customer Lists

Good Morning,First quarter is usually the time of year that businesses want to build their customer base. I get calls and questions from businesses wanting to know about lists and costs. It seems the standard question is "I need a new customer list; how much will it cost?"Before I can give a dollar … [Read more...]

Why You’re In Business

Good Morning,Welcome to 2022!I hope you all enjoyed the holidays. It's January, and that means it's time to get back to work.I was reading Denny Hatch's Marketing Blog (www.dennyhatch.blogspot.com) and he was writing about doubling your income by moonlighting for freelance clients. I realized that … [Read more...]

Facts and Numbers

Good Morning,Today I would like to share some facts and figures;A survey was conducted in 2020 and was published in Annual State of Marketing Communications Consumer Survey: Keypoint Intelligence. The question was asked "In total, how many marketing messages does it usually require for you to take … [Read more...]

MAKING THE SALE- THE DESCRIPTION, PPC ADS

Good Morning,The last part of your PPC ad is the 80-character description. When you write your description do not repeat yourself. New PPC ad writers tend to state the same information over and over again. Working your key words into your headline and URL pathways is more than enough.Write like a … [Read more...]

Using URL in PPC Ads

Good Morning ,Last time we talked about the basics of your PPC ads and how to determine your core benefits and develop a killer call to action.Now I would like to go over making full use of the URL pathways. With Expanded Text Ads you have two 15-character URL pathways to use rather than only one. … [Read more...]