The job of marketing and its subset advertising is to convince you that you want and need something and you have to buy it NOW! Whether you really need it or want it. A friend of mine who sells promotional items sends out an email on different subjects and then ties the subject to items he sells. … [Read more...]
More About Your Competition
July 25, 2024 by
Good Morning Last week I wrote about your competition. Specifically YOU! You and your mindset can stand in your way of being successful. This week I want to write about two more types of competition. Direct - Direct competitors are businesses that sell or offer exactly what you sell or … [Read more...]
You and Your Competition
July 18, 2024 by
Good Morning We all want more customers and that our competition would disappear. Even if we do say that competition makes our businesses better. Well you can get rid of what I consider your number one competitor, YOU! What do I mean? You with your mindset, your behavior and what you do … [Read more...]
A Calculated Risk
June 6, 2024 by
Good Morning Wednesday I went to my leads group (by the way if you want a FREE lunch, be my guest and I'll pay for your lunch; contact me for information) and we were talking about many things. One was why become a member of such a group? As one member stated, we meet once a week and as we … [Read more...]
Plan B or C
May 30, 2024 by
Good Morning Did you ever have one of those days, everything going right and then, Bam! It's all messed up! Well that's what happened to me yesterday. I was printing a client's newsletter. I had about 60 more to print when streaks started to appear on the newsletters. I sent a photo of the … [Read more...]
Getting Your Name Wrong
March 14, 2024 by
Good Morning We all like to be acknowledged, usually by being called by our name. So when people can't get your name right, are you really going to pay any attention to their message? My friend Larry, got an email (which he sent me) that started "Hi Lar." I've known Larry for over 20 years … [Read more...]
