December 18, 2017

What are you going to do

Good Day I was listening to the radio this morning and heard an ad that I think was for Constant Contact about advertising over the holidays. It talked about how some businesses cut back on work, but that their bills still need to be paid. It got me to thinking about two points: 1) here is an … [Read more...]

Branding or ROI

Good Day A friend called me yesterday and said he needed some help. His company was going to send out welcome post cards to new businesses in the area. A great way to make first contact in a non-sales and non-threatening way. He was designing a 4x6 inch post card and I told him that a 4x6 card … [Read more...]

Buyer’s Remorse, How To Reduce It!

Good Day Contact First Name  If you've been in business for any amount of time, you've had returns, charge backs or other undesirable costs associated with returns, not to mention the lost sales. Here is a way to counteract buyer's remorse and reduce return rates: First you want to thank … [Read more...]

Reconnect with your email list

Good Day  Before I get to this week's marketing tip I want to share an email I got from my friend Larry Forbes: "I started A Little Love From Texas several years ago, which allows people to put gift cards into the hands of the people who need it most after a disaster NO STRINGS ATTACHED … [Read more...]

Free Advertising

Good Day Free advertising with no strings that you can change as often as you wish. Sounds too good to be true? It's true. Email tags are a great way to promote or advertise your business, products or service. When you send someone an email or reply to one you got, how do you end your … [Read more...]

Failure

Good Day I hope everyone had a good 4th of July. Sometimes marketing and ad campaigns don't work and you get zero response. Some might think that's a failure, but in fact it is not. Good news: All marketing is testing; you are always trying to do better than your last ad. When you get no … [Read more...]

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