July 6, 2020

Needed Addition to Your POS

Good Morning ,   A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]

Beware Emails, Not Perfect

Good Morning,   Have you ever sent an email that did not go through? Not the kind for which you get a message back that it did not go through for one reason or another. Your email just went into the black nothingness of the internet!Or did you get a call or text from a customer asking why you did … [Read more...]

How To Keep in Contact With Your Customers

Good Morning,  I was talking with a friend and we got around to how to keep in contact with your customers now that a lot of them are working from home. You can always phone them if you have their number (B2C businesses might not have their customers' numbers). B2B, if you don't have their business … [Read more...]

Businesses Next Step

Good Morning,  As you know, the Coronavirus has affected our lives. There is a good chance that your business is closed or, if it's still open, work has slowed. By now you have sent out a notice to your customer base letting them know your business operational status. Now what do you do?If you have … [Read more...]

Keeping In Contact

Good Morning,  Last week I wrote about developing your communications plan. Now is the time to put it into action! There is a good chance that your business will be affected by what is happening. Here are some steps you can take now to stay in contact with your customer base so that when this crisis … [Read more...]

Learning About Your Customers

Good Morning (Contact First Name) Welcome to 2020! I hope that you had a very Merry Christmas, a Happy New Year and, if you took time off, were able to relax and enjoy it. If you had to work, I hope it was profitable. I read a lot of marketing materials from many sources, so I thought I would pass … [Read more...]