January 27, 2021

Why Use Direct Mail

Good Morning,Next week the Hurst Euless Bedford Chamber of Commerce will be having its annual in-person Business Expo, Wednesday, October 21 from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. Tickets are $10 and available at the door. As an exhibitor I have a limited number of ticket that … [Read more...]

Expressing Your View

Good Morning ,During the political season, which is now underway, some business owners do a lot of stupid things that cost them customers and income, and I don't want you to be one of them.Many years ago I was at a chamber planning retreat waiting for dinner. I was outside on the deck when I got … [Read more...]

Free Salesperson

Good Morning I was talking to my friend and fellow marketer Jeremiah Ozment, who was telling me he was partnering with internet marketing companies (social media, web designers, SEO). He mentioned using a sales letter to attract more customers and then realized that he needed to explain what a sales … [Read more...]

Learning About Your Customers

Good Morning (Contact First Name) Welcome to 2020! I hope that you had a very Merry Christmas, a Happy New Year and, if you took time off, were able to relax and enjoy it. If you had to work, I hope it was profitable. I read a lot of marketing materials from many sources, so I thought I would pass … [Read more...]

Popeye’s Chicken Sandwich

Good Morning I was going to write on something totally different, but then as I do almost every evening, I drove past the local Popeye's Chicken. As I drove by tonight (I wrote this Wednesday night), I noticed cars all around the place and out on the frontage road of the freeway. I noticed it … [Read more...]

Hitting Your Target!

Good Morning  Welcome to the second half of 2019! Yes, the year is half over; you should be halfway to your yearly goals. To help you keep on track, you need to look at how your advertising/marketing program is coming along. Are your advertising/marketing messages really reaching your customer … [Read more...]