July 18, 2018

Talk & Communicate

Good Day I'm putting together a talk on the 7 Warning Signs of Lost Customer Syndrome. As I was writing it, I came upon #6 "You have not reached out to current or past customers in the past 6 months."  This got me thinking that a lot of businesses are killing themselves because of … [Read more...]

Denny Hatch Great Story

Good Day The following story is from the marketing blog of Denny Hatch, renowned publisher,marketing expert, and copywriter: "Frank Brock was president, First Bank of Troy, Idaho. In 1960 Troy’s population was 555. Frank Brock’s bank had 6,000 active accounts. He had customers in 45 … [Read more...]

Clip & Save

Good Day   All your marketing materials whether on line or off line should include as many the following 13 most powerful words in the English language: You, Money, Guarantee, Love, Results, Proven, Safety, Free, Save, Easy, New, Health and Discovery. You should also include as many … [Read more...]

1st Quarter Results

Good Day Guess what. This week my wife got the same letter from the auto dealer. We are now up to 6 of the same letter. Today starts the last month of the 1st quarter of 2018. Now is the time to plan out how you are going to bring in business for the next quarter. It's also the time to look … [Read more...]

Marketing Mistakes

Good Day   Last week I wrote about the letters I got from Bruce Lowrie Chevrolet and how they were all the same.  Let me recap: Around December 27, I got a very cute and interesting sales letter from Kelly Peterson of Bruce Lowrie Chevrolet in Fort Worth. It was a form letter, but it was in … [Read more...]

Doing more to get the word out

Good Day Contact First Name  I was taking a client's post cards to the post office when I noticed a company truck advertising that it provides packaging services to manufacturers, the blister package/cardboard package. I thought, I need to remember that company in case someone needs that … [Read more...]

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