June 28, 2022

Boring Ads?

Good Morning ,This is the time of year when many businesses decide to get the word out about their products and services. As they are thinking and looking around for something to send out, they might use a graphic artist or more likely a template provided by whatever media they are using.By using … [Read more...]

MAKING THE SALE- THE DESCRIPTION, PPC ADS

Good Morning,The last part of your PPC ad is the 80-character description. When you write your description do not repeat yourself. New PPC ad writers tend to state the same information over and over again. Working your key words into your headline and URL pathways is more than enough.Write like a … [Read more...]

Using URL in PPC Ads

Good Morning ,Last time we talked about the basics of your PPC ads and how to determine your core benefits and develop a killer call to action.Now I would like to go over making full use of the URL pathways. With Expanded Text Ads you have two 15-character URL pathways to use rather than only one. … [Read more...]

Headline The Most Important Part Of An Ad

Good Morning  I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]

Facebook, Google & Your Business

Good Morning  On Monday it was announced that attorneys general from 48 states plus Puerto Rico and the District of Columbia were starting an investigation into Google and a number of attorneys general along with the Department of Justice were also looking into Facebook and how the companies have … [Read more...]

Events and Sales

Good Day A few weeks ago it was Tax Free Weekend in Texas. During the weekend an assortment of clothes and school related items are on sale tax free. Most stores have big back to schools sales that weekend. My daughter works in retail at a store that had nothing on the list of tax free items, … [Read more...]