July 23, 2024

Boring Ads?

Good Morning ,
This is the time of year when many businesses decide to get the word out about their products and services. As they are thinking and looking around for something to send out, they might use a graphic artist or more likely a template provided by whatever media they are using.
By using these standard templates they are breaking one of the most importance rules that you can NOT break in promoting your business.
They are BORING! By looking like everyone else, people will just pass over the business’ message. If they do stop and read it, it’s so boring it just puts them to sleep. If the readers are smart, they stop reading quickly and move on to something else.
At the very least, customers interesting promotions. But what customers really want is excitement! Did we all watch this past weekend’s Super Bowl for just the game and half time show or for the commercials as well?
If you want to stand out, you have to make your ads/promotions potent, and you do this by being exciting.
One of the many elements that you have to include is to make sure your message does not portray your service or product as a need.
People will procrastinate and shop around when they are buying a NEED, but they will take action decisively and pay almost any price for what they lust after.
You want people to lust after what you have to offer.
Till next time,