July 6, 2020

Headline The Most Important Part Of An Ad

Good Morning  I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]

Getting Your Customer Back In The Door

Good Morning ,   Two weeks ago I wrote about the steps you need to take as you start to reopen your business or if your business has been open. These included using all media to announce your hours, capacity, and precautions your business is taking to insure the safety of your customers. Hopefully … [Read more...]

Surviving the 2020 recession/depression

Good Morning,  While reading and watching the news one cannot help but be a little depressed. But as everyone has said we will get through it. Lately I have been reading about what shape our economy will be in after we reopen the country. Most economists think we will be in a recession as bad or … [Read more...]

Getting Referrals

Good Morning,  I was on a Zoom call the other day with a group of marketers. The leader of the group was talking about referrals, trying to help the group get more business.  As a reader of this weekly marketing tip you know the best customers for your business are repeat customers, the next best … [Read more...]

Businesses Next Step

Good Morning,  As you know, the Coronavirus has affected our lives. There is a good chance that your business is closed or, if it's still open, work has slowed. By now you have sent out a notice to your customer base letting them know your business operational status. Now what do you do?If you have … [Read more...]

Election Marketing How You Can Use It

Good Morning,  Thank you to everyone who told me about someone who can help me with organizing my book. If you know someone and have not emailed me, please do so.Unless you have been living in a cave in the middle of nowhere, you know that we have entered into the election session. We are/will be … [Read more...]