June 12, 2021

Are You Ready?

Good Morning ,The signs and facts are evident: people are getting out more. Nationwide 61.4% of the eligible population 12 and older have gotten one dose of the vaccine. In Texas 54.7% of the eligible population has gotten at least one dose. I notice the roads are more crowded, and they all forgot … [Read more...]

Thank You Cards

Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]

Holiday Email Marketing Tips

Good Morning ,The holiday season is upon us so I thought I would share some marketing facts to help you get your message out. Remember the pandemic has more people shopping online!Having your consumer offer expire 10 days before Christmas will increase open rates by more than 35%*.Mentioning … [Read more...]

Working A Booth At A Business Expo

Good Morning ,I'm writing this after working my booth at the Hurst Euless Bedford Chamber of Commerce annual in-person Business Expo, from 2:30 p.m. to 6:30 p.m. at the Hurst Conference Center. I was on my feet for most of that time. So how was a live in-person face-to-face business expo in the time … [Read more...]

360 View of You

Good Morning,A friend and business coach, who was also business manager for a home inspection company, used to say that she wanted her customers (real estate agents) to see her company name wherever they looked in their office, 360 degrees. She had items for the walls, the desk and elsewhere and was … [Read more...]

How’s Business?

Good Morning ,"How's business" is now a standard greeting among small business owners. Answers range from, "business is great," "people need what we have" to, "we're hanging in there," "we're surviving," business is slow" to "if it doesn't pick up soon, I don't know what we'll do." Bankruptcy rates … [Read more...]