May 22, 2024

Prospecting, Fine-Dining or Buffet?

Good Morning Tuesday, June 13, was the HEB Chamber of Commerce 2023 EXPO at the Hurst Conference Center, and as you know I had a booth This year I was more selective about who I talked to. In years past I tried to talk to everyone whether they would be a good customer or not (mostly not). I was … [Read more...]

Profile Your Target

Good Morning I have written about how to develop more effective copy for all your promotional needs. I should have covered this first, but I did not so let me discuss it now. Before you start writing your first word you need to think about who you are writing for. You as the writer need to … [Read more...]

Keeping up with your contacts

Good Morning Last night I got home from my office, checked the mail and got another post card from a pet vaccination service. This is the second or third card I've got from them. They get points for sending me multiple cards,but and this is a BIG BUT, my dog Tess died a number years ago and we … [Read more...]

To Gain More Sales!

Good Morning; I've been getting out talking to fellow business owners lately and one day I came to realize that advertising/marketing comes down to doing three things correctly. Before I get to these three items, you must have a good foundation or it will not work. What is this basic … [Read more...]

Pest or Guest?

Good Morning,Early yesterday afternoon I got a text asking me, "How many years you been in Texas now?" I did not have the phone number in my list of contacts so my reply was, "Who is this?" I'm not giving out any information to someone I don't know, would you?Well, about two hours later I get "This … [Read more...]

Lead Generation and List Building

Good Morning ,I've been reviewing some of the writing of my coaches, and one of them was writing about using lead generators and tripwires. Which got me to thinking I have to develop some new lead generators and figure out what I can offer as tripwires.During my consulting sessions I ask people how … [Read more...]