November 28, 2021

Losing Money?

Good Morning,Today, Thursday, October 21, 11:00 am - 1:00 pm, I will have a booth at the NE Tarrant Chamber Business & Catering "Biz" Expo at the Birdville Fine Arts/Athletic Complex, 9200 Mid Cities Blvd., North Richland Hills, TX 76180. Then I will have a booth at The HEB Chamber Expo next … [Read more...]

Losing 90 – 97% Of Your Prospects!

Good Morning,This past Sunday I picked some pears off our tree. This year looks to be a bumper crop of pears. By the way, do you know pears do not ripen on the tree? They have to be picked and then left to sit for up to 10 days to ripen!My wife and I picked about only 15 pears and we picked just the … [Read more...]

Make Them Believe

Good Morning ,Most of the time I delete unwanted emails unread, but every so often I stop and read one or two before I delete them. They are all the same, cold and uncaring about me and my needs. All they want to do is take my money and sell me something. No wonder a .25% -.5% response rate is … [Read more...]

Who Are You Selling To, 2

Good Morning  Last week I went over two of the four basic types of buyers' personas (you can read about the first two by clicking here),   Introspective/Competitive and  Impulsive/Spontaneous. This week we will go over Practical/Methodical and Enthusiastic/Humanistic.Practical/Methodical - This … [Read more...]

Birthday Promotion

Good Morning (Contact First Name)  Last night I picked up my free small pizza from Jet's Pizza. I got the free pizza because I had my birthday earlier this month, and Jet's sent me a post card with 2 punch-out coupons, one for a small pizza and the other for $5 off any purchase of $15 or … [Read more...]

Hyper-Interested Customers

Good Day Contact First Name  Hyper-interested customers are customers who, as the name implies, are very interested in anything and everything you have to offer and in most cases will also buy almost everything you have to offer. In other words, your very very best customers. These are the … [Read more...]