November 13, 2019

Recession and Your Business

Good Morning  A few weeks ago I wrote about whether we were going to have a recession.  Click here to read it. A few people contacted me about it, stating that they don't think we will have one. I mentioned that we might not have it this year, but maybe next year. At any rate we are due for one. … [Read more...]

You’re Lazy!

Good Morning You must not like me and don't want my business! True, I've stopped coming into your store and buying from you. But I'm trying to keep expenses down, I've been busy, and sometimes it's been inconvenient and and and....Do you know that the number one reason businesses lose customers … [Read more...]

You that you have at least one.

Good Day   Happy New Year and welcome to 2018! Most people plan out their New Year's resolutions the day before or on New Year's Day, just like they plan out what what they want to do with their business.  Maybe that's why I see ads for weight loss, exercise equipment and January sales! I also … [Read more...]

Customer Lists

Good Day  This might be a boring part of marketing and running your business, but if you put it off, it will cost you not only lost sales but money as well. I'm talking about customer list maintenance. UGH! Clients send me their customer list that they want to mail to, and part of my job is to … [Read more...]

Direct Mail Is A Waste!

Good Day I was going to write about how you can build your email list by using lead magnets, but when I picked up my mail, I got a letter from a warehouse club owned by a big box retailer. This letter was addressed to my old frozen margarita rental business, which was closed down 4 or 5 years … [Read more...]

Business Strategy

Good Day I'm putting together a marketing first-aid kit for small businesses to use when they need to bring in sales from their past and current customers. While gathering the many items and media for the first-aid kit, I remembered a principle I learned: A business should not be dependent on … [Read more...]